-March 31, 2004 - Dubai.
iriver has designated 2004 as the inception year for its overseas brand marketing campaign with extensive plans to implement innovative global activities.
As a result, there has been a growing need to integrate the iriver brand not only domestically or regionally but for all its target markets globally.
The previous CI received numerous criticisms regarding its disproportionate focus on product designs and not enough on the actual letters 'iriver,' resulting in poor visibility and recognition. Therefore, there was an immediate need to raise the visibility of the 'iriver' name in order to make it easy and convenient to read.
In addition, the new CI aims to avoid the mechanical and gothic fonts that were traditionally identified with many electronic products in the past, and instead adopt a friendlier and smoother feel associated with newer trends.
The new CI reflects the aggressive and progressive image of a multimedia company through a definite contrast of straight lines and curves. The rubine-red color selected to signify raw energy and limitless enjoyment also reflects the sensitivity of cultural leaders.
If the previous CI accentuated the products' sheer power and performance capabilities drawing appeal from a younger male demographic, the new CI recognizes a quickly diversifying user base and serves to approach them in a friendly manner by catering to their cultural and daily living needs.
iriver's new CI became effective on March 25, 2004 on the company's Korean website, and be expanded to overseas branch site.
The new CI will appear on products starting in the latter half of 2004.
About Space Distribution LLC.
Space Distribution LLC was recognized in 1981 as the distribution
channel for Space establishment group of companies. Focusing on the Gulf
region, the company provide solutions to major retail stores with the
innovative products and strategies. Since then, the company has
continuously achieved substantial growth in the distribution of consumer
electronics, audio accessories and computer products.
Space Distribution's business attributes comprise of IT & consumer
electronics which are exclusively represented in the UAE district. The
company is proud to be associated with renowned brands such as
Caselogic, iRiver and Lexar Media. The diverse range of products offers
solutions to wide-ranging businesses. For more information, please call
971 4 3592220 or visit www.spacedistribution.com
